Digital Tag System · Supported by TÜBİTAK R&D

Empower Retail Performance. Stay One Step Ahead.

Combine store data and sales insights on one cloud platform designed to elevate the retail experience — loss prevention, dynamic pricing and real-time inventory management.

DES · Digital Tag System

One cloud platform for your entire store

The cloud-based DES management panel brings every connected store's data together in one place, with real-time sales notifications powered by AI and machine learning.

Real-time tracking from warehouse to shelf, until the sale is completed
Instant price updates across all stores from a single center
Always up-to-date inventory — no more waiting for periodic stock counts
DES
Solutions

Everything retail needs, in one system

DES protects your inventory, optimizes your prices and turns your store data into decisions.

Loss Prevention

With multiple security measures designed to protect inventory, DES helps prevent shrinkage and theft in real-world retail scenarios.

Dynamic Pricing

Prices are updated instantly and automatically by DES based on each product's sales velocity — within limits you define — for better margins.

Inventory Intelligence

Improve product accuracy, maximize stock availability and reduce unnoticed stock-outs to grow omni-channel sales.

Reporting

The cloud-based DES dashboard displays key sales and store data, with real-time insights powered by AI and machine learning.

DES DES tag
How It Works

A digital ecosystem from tag to cloud

A new-generation security tag communicates wirelessly with the DES software — every product stays online from the warehouse to the checkout.

DES topology
01

Every product is tracked online from warehouse to shelf until the sale is completed at the checkout.

02

An audible alarm is triggered if a tag is removed without authorization or a product leaves the designated area.

03

Each digital smart price tag is remotely accessed and controlled over low-power two-way wireless communication.

04

Authorization and security checks are performed via NFC data transfer.

05

Fitting-room tracking reports which products customers try on — and which ones convert.

06

Staff performance, sales graphs and product performance are monitored in real time through the software.

4 yrs
battery life — no charging, ever
40%
lower in-store labeling cost & time
0
paper & ink waste — eco-friendly
24/7
real-time cloud monitoring

See DES in action

DES
TÜBİTAKSupported within TÜBİTAK R&D projects
About Us

Retail control is now in the palm of your hand

Founded on principles dating back to the 1980s, PARK CAPITAL has grown into a leading investment group active in R&D, information technologies and software development, with retail investments in Turkey and on a global scale — including the PARLA ALL BRANDS operations.

Drawing on this retail experience, the group identified the sector's need for innovation and launched the Digital Tag System (DES): a project that aims to completely eliminate loss, shrinkage and theft in retail, while moving all store operations online.

DES

Blog

End loss in retail —

Contact

Let's talk about your store

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